The 1953 Cadillac Eldorado makes a bold statement. The wraparound windshield, convertible top and ample chrome makes the car stand out. You may love it or hate it but you always notice it.
By today’s standards, the 1953 Eldorado is tacky but this is not the case in the 1950s. Back then, the Eldorado symbolizes glamor and style. Americans can’t get enough of the car although very few can afford one because of the high price tag. Celebrities, politicians and high-profile businessmen are among the few able to afford the car. At his inauguration, Dwight Eisenhower chooses to ride in a 1953 Eldorado.
1953 Cadillac Eldorado – The Ultimate in Luxury
The Eldorado convertible is the most expensive Cadillac built in 1953. The car combines the latest technology with every ‘modern’ convenience . The high cost of the car means that the Eldorado is not a money-maker for Cadillac. With 532 models built, the intention is not for big profit anyway. Instead, the 1953 Eldorado is built to send the message that Cadillac builds the very best cars.
The hope is that this flagship convertible will generate enough buzz and excitement to encourage Americans to purchase future, more affordable Eldorados.
This gamble pays off and the 1953 Eldorado is a huge success. So much so that Cadillac dominates car sales in the ’50s and ’60s. So influential is the Eldorado, that rival car makers try to copy Cadillac’s winning formula of technology, exclusivity and striking good looks. They do so with varying success but no one is able to surpass Cadillac in sales for the next 10 years.
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