The Ferrari Testarossa was conceived as a successor to the Ferrari Berlinetta Boxer. This two door Berlinetta coupe was first introduced in 1984 at the Paris Auto Show, and its production would subsequently last for twelve years until 1996. The name Testarossa was a tribute to the 1957 250 Testa Rossa sports racing car, which famously won the 1957 World Sportscar Championship in Italy. In the native Italian, Testa Rossa means “red head,” referring to the cars’ twelve cylinder engine, which was painted red.
The Ferrari Testarossa was conceived to address the many mistakes made in previous models, such as the lack of luggage space and the increased heating of the cabin. Therefore, the new model was designed to be a larger car than those before it, with a carpeted space for storage underneath the front hood achieved through an increased wheelbase. Additionally, headspace was increased by raising the rooftop half an inch.
The styling focused on sharper edges, as opposed to the smoother curves used in previous models/ A single high mounted side view mirror was implemented on the new model, although a more conventional placement was applied to the cars sold in the United States. The design balanced out nostalgia and progress, delivering a look that would transition the Ferrari marque from the eighties to the nineties.