Manufactured and marketed in the late 60’s through the early 70’s , the Super Bee was originally based off the Dodge Coronet two-door coupe. This model was also closely related to the Plymouth Road Runner in style. “Super Bee” was named for its “B” body which is close to the mid-sized cars from Chrysler. The design of the Super Bee was actually based off a handful of other models from Dodge. Because the Super Bee was available with a Hemi engine, the price was higher than most vehicles, making it a rare sell. While it had heavy suspension, 4-speed manual transmission, and high performance tires, this model still struggled to leave the lot. With an updated Coronet already on the market, the Super Bee was moved to the same platform used by the Dodge Charger and was sold at a lower price.
In 2006 the Super Bee was reinstated to the market through the North American International Auto Show. Based off the Dodge Charger SRT-8, this model included a flat back, decals, and yellow paint. The brand continued to circulate until 2014.